Thoughtful gifting, beautifully timed

Automated gifting reminders
& curated edits, delivered right when you need them.

Never miss a birthday, anniversary, or moment that matters — with handpicked gifts from brands we trust, ready exactly when you need them.

Start free How it works

Free forever, up to 5 reminders. No card required.

AGLAEA dashboard showing upcoming reminders for a family member, including birthday, anniversary, and Just Because moments

A familiar feeling

You remembered.
Then life got in the way.

Your mum's birthday is next month. You'll order something thoughtful, you tell yourself.

Then a meeting runs over. The week disappears. Suddenly it's Friday night and her birthday is tomorrow.

So you panic-buy something generic. And it's fine. But you wanted it to mean more.

We built AGLAEA so this stops happening. So the people you love feel as considered as they deserve.

How it works

Three simple steps.
A lifetime of remembered moments.

01

Add the people you love

Family. Friends. The people who make life beautiful. Add their important dates - birthdays, anniversaries, or any occasion you want to mark.

02

We hold them quietly

We'll send you a beautiful reminder prior to the occasion. With time to think, plan, and choose something meaningful.

03

Make the moment matter

Browse our curated edit of gifts from exceptional partner brands. Or simply pick up the phone. The point is - you remembered.

See it in action

Try it yourself.
No sign up required.

Choose a relationship and an occasion — we'll show you exactly the kind of curated edit you'd receive.

"

You don't need a reason to spoil someone.

— The AGLAEA promise

Just Because moments

The smallest gestures
often mean the most.

Beyond birthdays and anniversaries, there's another kind of gift - the one that arrives for no reason at all.

A Tuesday in October. A grey afternoon in February. The week someone needs to feel seen.

With AGLAEA Curate, we schedule gentle nudges to do something kind - just because. Because the people you love deserve to feel thought of, not just on their birthday.

Discover Curate

A Just Because moment

A moment for
Sarah

There's no birthday this week. No anniversary on the horizon. Just an opportunity - to do something kind, simply because you can.

What's included

Considered details.
Throughout.

A gentle reminder notification on a phone screen, ahead of an upcoming birthday

Thoughtful reminders

With Curate, receive beautiful email reminders at 21, 14, 10, 7, and 3 days before each occasion. Plus a final, gentle nudge on the day itself. Discover members receive 7-day and 3-day reminders.

A curated selection of gifts from AGLAEA's partner brands, laid out together

A curated gift edit

Hand-selected pieces from exceptional partner brands. Mappin & Webb, Jo Loves, Vilebrequin, and more. Beautiful, considered, never generic.

A surprise gift being given for no particular occasion at all

Just Because moments

Schedule recurring nudges to surprise the people you love - for no occasion at all. Available with Curate.

A beautifully wrapped gift, reflecting AGLAEA's attention to detail

Premium care

Curated by people who care about getting it right. No clutter, no upselling, no compromise. Just a quiet helper in your inbox.

Simple pricing

Start free.
Upgrade when you're ready.

Discover

£0 forever

Begin your gifting journey

  • Up to 5 reminders
  • 7-day and 3-day email reminders
  • Access to starter gift catalogue
  • Beautiful, considered design
Start free
Most loved

Curate

£4.99 per month

Gift with intention

  • Unlimited reminders
  • Just Because moments
  • 21, 14, 10, 7, 3-day & day-of email reminders
  • SMS reminders at 14, 7, and 3 days before, plus day-of
  • Full partner brand collection
  • Personalised recommendations
Get Curate

Cancel anytime. No commitments. Just thoughtful gifting.

Our story

Built by people who
cared too much to forget.

AGLAEA was born from a simple frustration: forgetting the moments that mattered to the people we loved. Birthdays slipping by. Anniversaries half-remembered. Beautiful intentions undone by busy lives.

We built AGLAEA because we wanted to give those moments the care they deserved - and to make thoughtful gifting feel effortless, considered, and genuinely beautiful.

Read our full story

Common questions

A few things you
might be wondering.

How does Discover (the free plan) work?

You can add up to 5 reminders forever, no credit card required. You'll receive beautiful email reminders 7 days and 3 days before each occasion - enough notice to know it's coming.

What's the difference between Discover and Curate?

Discover (free) gives you up to 5 reminders with 7-day and 3-day email reminders - enough notice to know it's coming, but a genuinely tight window. Curate (£4.99/month) unlocks unlimited reminders with our full cadence (21, 14, 10, 7, 3-day and day-of), Just Because moments (recurring nudges to surprise loved ones), and access to our full partner brand collection.

Can I cancel Curate anytime?

Absolutely. You can cancel your Curate subscription anytime from your account settings. No questions, no hard feelings. Your Discover reminders will continue working.

How do the gift recommendations work?

We've partnered with exceptional brands like Mappin & Webb, Jo Loves, and Vilebrequin. When a reminder is upcoming, we'll suggest gifts that suit the occasion - but you're always free to choose differently or just send a thoughtful message.

Will you share my data?

Never. Your reminders and the people you care about are private. We don't sell data, we don't share it with third parties, and we use the minimum information needed to send you beautiful reminders.

What if the platform isn't for me?

No problem at all. You can delete your account anytime from settings. Your data is removed completely, no questions asked.

The people you love
deserve to feel remembered.

Start free today. No credit card. No commitments. Just the quiet confidence that you'll never forget another moment that matters.

Start free today

Up to 5 reminders, free forever.